They also claimed that 2 seconds page load time was the threshold for ecommerce website acceptability. This makes people abandon your page and search for your competitors.Īn Akamai study showed that a 1 second delay in page response can result in a 7% reduction in conversions. According to Google, 53% of mobile visitors leave your site if it takes more than 3 seconds to load.Ī speedy website creates a positive user experience, or UX, leading to more visitors and higher conversions. The impact that page load time has on bounce rate and page views is huge. What difference does it really make? Trust me, when it comes to website speed, every second counts. You may be wondering why we are losing hair over 1 or 2 seconds. Poor website performance can mean a loading page delay of just a few seconds. A slow website affects usability, accessibility and your SEO results. Every Wordpress website owner knows that being number 1 in the search engine is massively influenced by web page performance.
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